Nov. 21, 2016
4 Reasons To Collect Customer Testimonials
Testimonials from your happy customers are one of the most powerful marketing tools you can have. But don’t just take our word for it. Here are some great reasons why you should be collecting them too.
Customer testimonials are great for building trust in your product or brand. In fact, a survey by Search Engine Land found that 72% of customers trusted testimonials as much as personal recommendations and that 52% would be more likely to buy from a company based on their positive online reviews. Building this trust is therefore a key component of your online marketing strategy.
Whether you are a shiny new startup or an established corporate. All companies are in the same boat when it comes to collecting testimonials. The fact is, you simply can't go out and buy genuine testimonials, you have to earn them. And the only way to do this is to provide an exceptional service or product that your customers will want to share with other like-minded consumers.
Nobody wants to make a mistake, and it is human nature to seek reassurance from others that we are making the right decision before parting with our hard earned money. Testimonials and reviews are a great way of providing this reassurance, establishing credibility and trust with potential customers. In addition, the power of social proof is magnified many times over by the increase in the number of reviews. In summary, it is not just the content of the testimonials, but also the quantity that matters.
Any content displayed on your website that has not been created by you, but has been submitted by your customers, is classed as User Generated Content or UGC. Examples include testimonials, reviews, and blog comments and can be a great way to increase the amount of unique content on your site. This is loved by search engines, which use it to determine that your site is actively providing a service to online customers, boosting your search ranking and setting you apart from your competition.
Testimobox is the only online reviews site designed specifically for small business. It provides a simple straightforward platform to get you collecting and publishing feedback and testimonials in minutes.back to blog